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Phishing and online fraud has been undermining customer confidence to shop online. Online shoppers want assurance that their information is secure and they want to feel more confident about entering personal information on sites using security indicators. Secure Socket Layer (SSL) technology eliminates these fears and makes your website visitors to trust you in three essential ways:
- An SSL Certificate establishes a private communication channel enabling encryption of data during online transactions
- Each SSL Certificate contains unique, authenticated information about the certificate owner
- A Certificate Authority (CA) verifies the identity of the certificate owner when it is issued
Adopting SSL technology requires a server to have a digital certificate installed. A digital certificate is an electronic file that serves as a kind of digital passport to assure online shoppers you are indeed who you claim to be prior to the SSL session being established.
Digital certificates are typically signed by an independent and trusted third party known as a Certification Authority (CA) to ensure their validity, such as Verisign, Geotrust or Comodo. These CAs offer a higher standard of authentication by verifying the existence of your business, the ownership of your domain name, and your authority to apply for the certificate
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Usefulness of SSL Certificates
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SSL Certificates can be used to solve two main security problems
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Authentication
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proving a company’s (or server’s) identity online and in so doing create a sense of trust and confidence in using a Web site
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Encryption
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offering protection for the data submitted to a Web site (or between servers) so that in the event of interception, it will be unintelligible without the unique key used for decryption
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Solving these security problems allows online business to protect against the following scenarios:
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Spoofing
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The low cost of Web site design and ease with which existing pages can be copied makes it all too easy to create illegitimate sites that appear to be published by established organizations. In fact, con artists have illegally obtained credit card numbers by setting up professional-looking storefronts that mimic legitimate businesses
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Unauthorized Disclosure
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when information is transmitted “in the clear”, making it possible for hackers to intercept the transmissions and obtain sensitive information from customers
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Data alteration
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the content of a transaction can be intercepted and altered en route, either maliciously or accidentally. User names, credit card, and social security numbers as well as currency amounts; indeed any information sent “in the clear” is all vulnerable to alteration
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You will need SSL Certificates if you:
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Accept online orders and credit cards
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Offer a login or sign-in on your website
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Process sensitive data such as passwords and ID numbers
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Need to comply with privacy and security requirements
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Value privacy and expect others to trust you
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Types of SSL Certificates
Choose from the various SSL Certificate products available here:
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Product Comparison Chart for VERISIGN SSL Certificates
Get a snapshot view of Verisign SSL product features compared side-by-side
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Product Comparison Chart for GEOTRUST SSL Certificates
Get a snapshot view of Geotrust SSL product features compared side-by-side
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Product Comparison Chart for COMODO SSL Certificates
Get a snapshot view of Comodo SSL product features compared side-by-side
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