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.TEL Launch

What is .TEL?

The .TEL domain name is a service that allows you, whether individual or business, to store, update and publish all your contact information and keywords under your unique .TEL domain without the need to build, host or manage a website! This is achieved by storing your contact information directly in the DNS. Simple, fast and accessible from any device, .TEL provides a new internet standard for you to take full control over how and where people reach you.

.TEL is similar to a telephone directory service which you can list your contact information. The .TEL directory can be searched by using any of the current search engines available online or through Telpages; a search directory created by the registry to facilitate the search of a .TEL website. The user will be able to initiate communications to your company with a click on the contact methods provided on the .TEL website.

Reasons to Buy Your .TEL Domain

Cheapest way of improving SEO
Unlike all other domains, the .TEL has very specific and unique content that is published directly in the DNS instead of the web. Google and other search engines will index .TEL content in addition to .com content and will not penalize a company for having both a .com and a .TEL. Quite to the contrary, companies registering their .TEL domains can gain a "double presence" that will increase their search engine position.

More than just a domain
.TEL is much more than just another domain like all the others. In fact, it is unique. It is a valuable service that allows both individuals and businesses to store all of their contact information, keywords and location records directly in the DNS without the need for a website. The .TEL is positioned to become the global communication hub for live contact data and location-based services, accessible from all devices connected to the internet, especially mobiles. The .TEL will open many new avenues of monetization for domain names in the coming months.

Read more why you should buy YourCompany.tel. You would need a .pdf reader.

Live Examples of using .TEL

The .tel examples listed below are not websites. All the information displayed is pulled directly from the DNS and presented in user-friendly format on any browser and from any device connected to the internet.

• For Individuals: Individuals can use their .tel in many ways. Some people will want to store their phone numbers while others may want to store everything they can including all their online hang-outs, social networks, gaming handles and more. To demonstrate the range of uses, we have made available the following live examples: Henri.tel, Justin.tel, Fiona.tel
• For Small Businesses: Many small businesses don't presently own or need a website. For example: an electrician, a plumber, a limo driver. Other small businesses simply need to publish their contact information and keywords in a way that makes them more discoverable online or makes them accessible on mobile devices. To demonstrate this, we have made available the following live example: SmallCo.tel
• For Large Businesses: Large companies typically have multiple offices, departments and locations. They require the ability to route customers to appropriate business centers. Large companies also are typically interested in becoming more discoverable online and can benefit from the publication of keywords for each location and in all local languages. To demonstrate these features, we have made available the following live example: LargeCo.tel. Do navigate through the various departments and locations, as it will provide you a better understanding of the .tel features.
• How to Monetize .TEL: The .tel can easily accommodate new business models that directly drive revenue:
  • Hotels.tel demonstrates how a business could sell placement within a directory of worldwide service providers. For a full experience, try to find a hotel in Paris or in London and see how easy the process is.
  • Celebrity.tel demonstrates how a fan club could use the .tel to drive traffic to both web-based and mobile revenue centers. For a full experience, navigate to a top model (Kate Moss) or top musician (50 cent) and see how they can monetize their sites.
  • My-Idol.tel demonstrates how a company using a voting mechanism (like American Idol or Star Academy) could use the .tel. For a full experience, try voting for a contestant.

Time Table for .TEL Launch

Phase Period (denoted in GMT)	Policies and Procedures
General Registration 24 Mar 2009	Registration available on first-come, first-served basis

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