China Internet Keyword

What is Internet Keyword?

Internet Keywords is initiated by CNNIC (China Internet Network Information Center). It is a newly emerged technique and a convenient way for user to browse a website by establishing a corresponding relation between Internet Keyword and an URL. Internet Keyword can be registered in Latin and Chinese characters.

Why Internet Keyword?

The objective of Internet Keyword is to make it easier for navigation on the web for Chinese users by matching a keyword with an internet address (URL). By typing a keyword in the address bar (in Chinese characters), the internet user is automatically redirected to the corresponding URL. The advantage of the Internet Keyword is mainly to improve the access to the company on the web and users need not type browser address such as http://www.....

 

Examples:

Download to View

All you need to do is to download the'Internet Keyword Client-End Software' and you can access any website that has their keyword registered.

This will be similar to what you will see once you have downloaded the 'Internet Keyword Client-End Software':

How does Internet Keyword work?

When you register Internet Keyword service, you need to specify the URL where the Internet keyword points to. URL is known as the website address such as http://www.... Once the Internet Keyword service takes effect in the system, you can visit your website by installing the Internet Keyword client-end software on your browser. Click "Run" to install the program. Next, just input the Internet Keyword you want to access into your IE browser.

To uninstall "Internet Keyword client-end software", please do the following steps:

1. Go to "Control Panel"
2. Click on "Add or Remove Programs"
3. Select to remove "Chinese Navigation" program

Registration Policy

Registration is opened to companies as well as individuals.

1. Prior to the keyword registration, you must already have an active website/URL that the Internet Keyword will be redirected to
2. The Internet Keyword to be registered must show relevance to the content of the URL to be redirected. For example, the Internet Keyword "手机" for "mobile phone" must redirect to an URL whose web pages or contents that are related to "mobile phone"
3. Internet Keyword can be composed of Chinese characters, alphabets (a-z), numeric (0-9) or symbols (-,!), and cannot exceed 31 characters (each constituting element is regarded as one character)
4. An applicant is not allowed to register Internet Keywords in bad faith in which they have no legitimate right to use while others have
5. The applicant for a keyword must not infringe the rules set under "Internet Keyword Registration Rules" of article 5 in http://www.cnnic.cn/html/Dir/2003/11/07/1228.htm, which is summarized as follows:
   1. Those who are against the basic principles prescribed in the Constitution
   2. Those who jeopardize national security, leak state secrets, intend to overturn the government, or disrupt of state integrity
   3. Those who harm national honor and national interests
   4. Those who instigate hostility or discrimination between different nationalities, or disrupt the national solidarity
   5. Those who violate the state religion policies or propagate cult and feudal superstition
   6. Those spread rumors, disturb public order or disrupt social stability
   7. Those who spread pornography, obscenity, gambling, violence, homicide, terror or instigate crimes
   8. Those who insult, libel against others and infringe other people's legal rights and interests
   9. Other contents prohibited in laws, rules and administrative regulations

Registration is not immediate. Approval of the registration of Internet Keywords is subjected to audit by CNNIC within 3 working days.

 

Read also:

Different Categories of Internet Keyword and Price

 

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